Team: Nick Spinner ST, Lindsay Wade CBM, Dennis Chen CW, Katie Cullinan XD, Jake Broglio AD

In a world where cars are also high-tech devices, the goal of this project was to create an auto parts buying experience that would be more intuitive to regular customers.

Brand Manifesto & Logo Update

In-store Redesign

Shelves and other store markers using a design language that car owners are already familiar with: the dashboard.

Prototype Store

Roof overhang and specially marked parking spaces encourage drivers to pop by for a repair consultation or a store-led workshop.


Expertise shouldn't just be concentrated to employees in the store. With a social app, car owners can tap into the knowledge of their local auto repair community and instantly purchase what they need. WIN-WIN.