USER JOURNEY

BRIEF: A lot has changed since Autozone was founded in 1979. Our research found that drivers want to fix their cars but often don't know where to begin or are too intimidated. This is a perfect opportunity to position Autozone as a community leader sharing learning and advice.

1) Logo Refresh and Brand Manifesto highlight Autozone's new emphasis on shared expertise and neighborly advice:

2) Store Redesign quickly routes visitors using dashboard style cues that are familiar to drivers

3) The Autozone App helps car repair beginners keep track of their journey and progress to more advanced projects with tutorials and step by step guides written by their experts:

4) Autozone would encourage repeat engagement with reserved areas for drivers to practice their mechanical skills and sponsored workshops

Branded Workspace Reserved Parking:

Prototype Store with extended rooftop for all-weather workspace parking:

5) Branded Bluetooth Car Reader

Perfect for any burgeoning gearhead, the Autozone branded car chip reader would connect wirelessly to smartphones and provide easy to understand diagnostics

TEAM: Dennis Chen CW, Jake Broglio AD, Kate Cullinan UX, Nick Spinner Strategy