Ryan Seacrest's menswear brand Distinction is a fresh take on the traditional suit, designed to inspire confidence and introduce a new generation to formal wear.
We wanted to explore what it means to be 'Distinct' in a world where classic
menswear, technology and the latest trends collide.
'Distinct Buildings' AR/VR
Cameraphone visualizer lets you try out Ryan's designs on skyscrapers in fashion hubs like New York.
Interactive Dressing Room Installation
Ryan teaches you the difference between a four-in-hand and a windsor knot at select flagship store dressing rooms (pre-covid).
Visitors will be invited to download the Distinction App, which provides a technology assist to tackle everchanging formal wear expectations.
Limited Editions
Pocket square confidence booster & Coffee table style guide
(Student Work)
AD: Jake Broglio